Leonel Silva
UX UI & Visual Designer
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Oil Refinery SaaS

I used UX tools to transform an outdated, unhelpful and unfriendly system into a valuable and easy to use tool

Tennis Institute SaaS & App

UX design of the system to keep track of students' sports practices and school assignments

HR management SaaS & PWA

UI Design for HR Control SaaS designed to optimize employee performance

Medical Control SaaS & App

UI Design for a Comprehensive record-keeping SaaS and Mobile App for personal medical information

SmartAccess App Branding

Brand design and promotional pieces for social networks for Mobile App of access control to residences through QR code

Near2ME App Branding

Brand design and promotional pieces for social networks for COVID-19 infection control application through bluetooth history

I am Leonel a UX UI & Visual designer based in Spain working remotely for clients worldwide

My skills

What can I do?

My job is to put myself in the user's shoes, find the usability problems and propose solutions as well as new features that would take the App or SaaS to the next level without losing sight of the business goals.

In my day to day work I do User Research, Competitive Analysis, User & Task Flows, Information Architecture, Customer Journey Maps, Red Route Analysis, SWOT Analysis, Design Thinking, UX Personas & Scenarios, UX & UI Storyboards, Wireframing, UI Design and Prototyping.

Besides I can also create promotional videos for social networks or websites, SVG animations for OnBoarding Apps, micro-interactions, animated logos / buttons / illustrations -I am not an illustrator but I can make animations with other people's illustrations- and I can use HTML + CSS to make a prototype or help with design implementation.

Relevant projects

September 2020 / October 2020

Financial and administrative control SaaS

I am redesigning a finance and administration SaaS to improve usability, fix UX bugs, refresh the interface image, and take user complaints to correct them and meet their expectations to implement now or in the future.
Currently in the remote interview phase with users.
Client: Kentron

*I am the only designer on this project.

(This project has been recreated or blur out crucial and detailed information to respect the NDA)
August 2020 / October 2020

Construction projects management SaaS

UX UI design for a SaaS for the control and management of construction projects, project calendar, resource occupancy rate, communication through the app, joint work on construction plans.
UX Artifacts: User & Task Flows, Customer Journey Maps, Wireframing, UI Design, Design System, Prototyping.
Client: PBS Israel

*I was the only designer on this project.

(This project has been recreated or blur out crucial and detailed information to respect the NDA)
May 2020 / August 2020

SaaS for storage of medical records, imaging and online consultations

I used UX tools and methodologies like UX Personas / Scenarios, UX Storyboards, Customer Journey Maps, Information Architecture, Wireframing to design a medical SaaS for storing medical records, imaging, prescriptions and online medical consultations, I created also the UI Design and Design System.
Client: Galeno

*I was the only designer on this project.

(This project has been recreated or blur out crucial and detailed information to respect the NDA)
April 2020 / May 2020

Pre-Work Employee Health Screening against Covid PWA

I did the UX UI Design for a PWA for early detection of COVID-19 for this work I used customer journey maps, task flows, wireframing, prototying and I created the design system.
Client: HealthyScreen

*I was the only designer on this project.

(This project has been recreated or blur out crucial and detailed information to respect the NDA)
September 2019 / April 2020

SaaS for Machine Learning setup and Chatbot launch

I did the UX Design for a SaaS to train chatbots for different clients and products, to be used on web pages and Facebook, for this I used User & Task Flows, Red Route Analysis, Wireframing, Prototyìng, I did the information architecture, UI Design and the Design System.
Client: Azumo

*I was the only designer on this project.

(This project has been recreated or blur out crucial and detailed information to respect the NDA)
July 2019 / September 2019

HR control SaaS designed to optimize employee & project performance

I used UX Personas / Scenarios, UX Storyboards, Customer Journey Maps, Information Architecture, UI Design, Design System, Wireframing to design a SaaS for human resource management and project control.
Client: Azumo

*I was the only designer on this project.

(This project has been recreated or blur out crucial and detailed information to respect the NDA)
December 2018 / September 2019

Blockchain based SaaS for securing the authenticity and provenance of fine wine

I made the UX UI Design of this application aimed at avoiding fraud with high-end wine bottles through the use of blockchain and physical security tokens.
Client: Chai Vault

*I was the only designer on this project.

(This project has been recreated or blur out crucial and detailed information to respect the NDA)
August 2018 / September 2018

Wine Assistant Mobile App

UX UI design of this application that allowed users to have wine recommendations depending on the inventory of the nearest store or if the user was already in a liquor store, it would recommend the store's wines, with audio reviews and a scoring system.
Client: Azumo

*I was the only designer on this project.

(This project has been recreated or blur out crucial and detailed information to respect the NDA)
March 2018 / April 2018

Mobile App for inventory control of bars and restaurants

I designed an app for mobile and another for smartwatch to manage inventory and control the profits and losses of nightclubs, bars and restaurants through the use of a chatbot. I used various UX tools and techniques such as user & task flows, customer journey maps, ux storyboards, wireframing, prototyping, and ui design.
Client: Azumo

*I was the only designer on this project.

(This project has been recreated or blur out crucial and detailed information to respect the NDA)
September 2017 / March 2019

Pre-hire Talent Assessment Testing and Simulations SaaS

The SaaS provides pre-hire assessments, simulations, and interview platforms based on analytics to help companies to hire right frontline service and sales employees.
Client: Furst Person

*I was the only designer on this project.

(This project has been recreated or blur out crucial and detailed information to respect the NDA)
July 2017 / September 2017

Drug store delivery service Mobile App and SaaS

I designed an app for mobile and another for smartwatch for home delivery of medicines, online prescriptions, billing, pharmacy location map, pharmacy and doctor directory, for this I used several UX Artifacts, as well as interviews and tests with users.
Client: Ifarmacias

*I was the only designer on this project.

(This project has been recreated or blur out crucial and detailed information to respect the NDA)
November 2016 / August 2017

SaaS, Mobile & Smartwatch App to keep track of students' sports progress

I designed a SaaS so that the students of an institute specialized in young tennis players could take full control of their training, diet, exercise routines, medical control. I made user & task flows, personas, scenarios, red route analysis, customer journey maps, wireframing, ux design and prototyping.
Client: TeamWeb

*I was the only designer on this project.

(This project has been recreated or blur out crucial and detailed information to respect the NDA)
August 2016

Mobile App for assets, equipment and vehicles management through RFDI

Ideation with the CEO of the company of a Mobile Application for the management and control of assets, equipment and vehicles through RFDI, I made the required UX Artifacts, wireframing, UX design and app prototyping.
Client: Blanc Solutions

*I was the only designer on this project.

(This project has been recreated or blur out crucial and detailed information to respect the NDA)
April 2016 / September 2016

Electronic banking and finance SaaS

I did the redesign of three banking and stock market SaaS using UX tools and techniques such as: remote user interviews, competitor analysis, red route analysis, ux people / scenarios, user fows, task flows, wireframing and prototyping.
Client: BlueNumbers

*I was the only designer on this project.

(This project has been recreated or blur out crucial and detailed information to respect the NDA)
November 2015 / January 2016

Talks and events management SaaS

I participated together with the PM in the ideation phase and in the UX UI design of a system for the control of events and talks, control of participants, calendario, attendance, earnings, access to the event and notification of incidents...
Client: Solsteace

*I was the only designer on this project.

(This project has been recreated or blur out crucial and detailed information to respect the NDA)
July 2015 / January 2017

Oil Refinery SaaS

I redesign an outdated, unhelpful and unfriendly system into a valuable and easy to use tool, that provides relevant and timely information to make important decisions and prevent accidents in a Oil Refinery.
Client: Petrozuata

*I was the only designer on this project.

(This project has been recreated or blur out crucial and detailed information to respect the NDA)
June 2015 / July 2015

Pets Mobile App

I participated in the ideation and creation of an app to keep track of vaccinations and medical appointments for pets, appointment schedule, directory of clinics and doctors, you could also find a partner for pets or report a lost or found pet.
Client: VetHub

*I was the only designer on this project.

(This project has been recreated or blur out crucial and detailed information to respect the NDA)
January 2015 / December 2015

Autism spectrum SaaS

I participated in the ideation and creation of an app to help people on the autism spectrum with a medium functional level to be more independent, as well as helping people in charge of people on the autism spectrum.
Client: Almisa

*I was the only designer on this project.

(This project has been recreated or blur out crucial and detailed information to respect the NDA)
October 2014 / May 2015

Accountants SaaS

I designed the interface and used UX techniques to improve the usability of a SaaS to keep track of invoices, payments and management of accounting books.
Cliet: Task Sheriff

*I was the only designer on this project.

(This project has been recreated or blur out crucial and detailed information to respect the NDA)
February 2014 / August 2014

Sports SaaS & Mobile App

I participated in the ideation phase together with the CEO of an application oriented to the public that lives in Dubai to find partners to do sports, find sports sites such as gyms, tennis courts, basketball courts and be aware of the sporting events to be held in the city and other places.
Client: Awaken Projects

*I was the only designer on this project.

(This project has been recreated or blur out crucial and detailed information to respect the NDA)
February 2014 / March 2015

Creation of UX courses for online teaching platform

I was contacted by the online education company Creahana, to develop a series of 6 courses on UX Design, UI Design, Usability, Visual Design, Wearables Design and Accessibility.
Client: Crehana

July 2013 / April 2014

HR Management PWA

I participated together with the Product Owner in the idea of an application for the management of human resources and projects using tools and techniques such as design thinking, competition research, ux people / scenarios, red route analysis, etc.
Client: TDP

*I was the only designer on this project.

(This project has been recreated or blur out crucial and detailed information to respect the NDA)
April 2013 / December 2013

UX UI redesign for medical control SaaS

I redesigned a SaaS for doctors that managed patients, medical records, communication with other doctors, nurses and patients, improving usability with ux tools and testing with users.
Client: Viewmed

*I was the only designer on this project.

(This project has been recreated or blur out crucial and detailed information to respect the NDA)
May 2012 / April 2013

Motion graphics for multiple clients

I made several animations for different clients using Adobe Flash and After Effects in different formats and for various uses: Store screens, screens on promotional events.
Client: Coca Cola, 3M, Nestlé, Bayer and many SMEs

*I was the only designer on these projects.

(This project has been recreated or blur out crucial and detailed information to respect the NDA)
April 2012 / March 2013

Customs SaaS UX UI redesign

Conversion of a Client-Server application for the Customs sector into a web application implementing usability improvements through interviews with users and UX tools such as Task Flows, Customer Journey Maps, People, Scenarios and Wireframes.
Client: SIA

*I was the only designer on this project.

(This project has been recreated or blur out crucial and detailed information to respect the NDA)
November 2011 / August 2012

Product portfolio and sales tool

I created the portfolio and sales tool with audios and videos, PowerPoint presentations, Excel and PDF files for different divisions within the company with Adobe Animate/Flash to work as applications on the vendors' computers or in a Pendrive. A total of 9 multimedia presentations were made.
Client: 3M

*I was the only designer on these projects.

(This project has been recreated or blur out crucial and detailed information to respect the NDA)
August 2011 / February 2012

Multimedia catalogs of promotional campaigns

I designed some Adobe Flash/ Animate presentations with audios and videos, PowerPoint presentations and pdf's, for the launch of promotional campaigns such as Children's Day and internal marketing and sales presentations. In total 3 multimedia presentations were made.
Client: Mc Donald's

*I was the only designer on these projects.

(This project has been recreated or blur out crucial and detailed information to respect the NDA)
January 2011 / October 2011

UI Design and Front-End (html + css) for various clients

I made many UI Designs for different clients, half the time I did the front-end too with HTML + CSS or using bootstrap, html templates or from scratch.

*I was the only designer on these projects

(This project has been recreated or blur out crucial and detailed information to respect the NDA)

UX Design

I have worked in the UX Design of many SaaS, PWA and Mobile Applications, in various areas such as finance, oil, human resources, online marketing, wine authentication, accounting, inventory management, sports, banking, etc.

UI Design

I have designed many interfaces: Responsive Websites, SaaS, PWA and Mobile Applications for different areas and diverse targets such as adults, teenagers, seniors and children.

Visual Design

I have done branding, logos, advertisements for social networks, iconography, brand manuals, design systems and photo retouching for many different products and services such as: Mobile applications, shopping centers, SaaS, fashion companies, software factories, record labels, etc.

Other skills

Sometimes I use video tools such as After Effects and Premiere, as well as 2D animation tools like Adobe Animate to create promotional videos for social networks or websites, also I use SVG animation applications such as Lottie and SVGator to create SVG animations for OnBoarding Apps, micro-interactions, animated logos, buttons and illustrations.

I can use HTML + CSS to make a web page from scratch, to modify templates or fix design mistakes on implementation.

Promotional video created for social media and online advertising. I did the animation with love & Illustrator + Adobe Animate.

SVG microinteraction for chatbot SaaS (30 KB), when the user changes the "Inputs" (Intents, entities, actions) the system needs time to validate and "learn" the new rules, this microinteraction was designed to be shown during those seconds that the process lasts to make the wait more pleasant for the user. I did the animation with love & Illustrator + SVGator.

SVG logo animation for website, since it is an animation in SVG it is very light (65 KB) and can be easily implemented in any website, SaaS or PWA, regardless if it is done in React, Angular, Bootstrap or HTML. I did the animation with love & Illustrator + SVGator.